Marketing Engineering
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Marketing Engineering SOLVED PAPERS AND GUESS
Product Details: osmania University Marketing Engineering
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
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If you find yourself getting fed up and frustrated with other osmania University book solutions now mehta solutions brings top solutions for osmania university Marketing Engineering ontains previous year solved papers plus faculty important questions and answers specially for osmania University .questions and answers are specially design specially for osmania University students .
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MARKETING ENGINEERING
Unit-I
Marketing Engineering Approach, Key Concepts of Marketing Engineering (ME), Model, Verbal Model, Box and Arrow Model, Graphic Model, Response Model, Mathematical Model, Models vs. Judgements, Trial / Repeat Model, Marketing Decision Environment, Tools for Marketing Engineering, Business Value of Marketing Engineering, Customer Value, Value in Use Assessment, Economic Life Time Value, Approaches to Measure Customer Value.
Unit-II
Segmentation, Targeting, Positioning-Traditional Segmentation, Targeting, Positioning through Brand Linkages, Perceptual Maps, Preference Maps, Limitations of Perceptual and Preference Map. Forecasting Methods- Judgemental Method, Market and Product Analysis Method, Time Series Methods, Causal Methods, Product Life Cycle, New Product Forecasting Models- The Bass Model, Bases Model, Selection of Forecasting Methods.
Unit-III
Market Response Models: Concept of a Response Model, Response Models- Aggregate Response Model, Individual Response Models, Shared Expenditure Models, Qualitative Response Models.
Unit-IV
Strategic Market Analysis, Strategic Marketing Decision Making, Advertising Budget Model, Rao & Miller Model, Ad Budg Model, The Full Model, Advisor Model, Media Decisions, Steps in Ad Design, Adcad system, Syntex Approach.
Unit-V
Geo-Demographic Analysis, Gravity Model, Pricing Models, Differential Pricing, Competitive Bidding, Bases for Differential Pricing, Revenue Management Process, Promotional Analysis. Promotional Effects, Promotional types and targets, Promotional Effects Model.
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