PROMOTION & DISTRIBUTION MANAGEMENT
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PROMOTION & DISTRIBUTION MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: osmania University PROMOTION & DISTRIBUTION MANAGEMENT
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other osmania University book solutions now mehta solutions brings top solutions for osmania university PROMOTION & DISTRIBUTION MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for osmania University .questions and answers are specially design specially for osmania University students .
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PROMOTION & DISTRIBUTION MANAGEMENT
Unit-I: Marketing Communications
The Nature of Marketing Communications. The Integration of Marketing Communication. Integrated Marketing Communication Planning Process. Model of Marketing Communications Decision Process. Establishing Objectives and Budgeting for the Promotional Programme.
Unit-II: Developing Integrated Marketing Communications
Creative Strategy Development. Process of Execution of Creative Strategy: Appeals, Execution Styles and Creative Tactics. Media Planning & Strategy: Developing Media Plans & Strategies and Implementation with IMC Perspective.
Unit-III: Personal Selling
Role of Personal Selling in IMC programme. Integration of Personal Selling with Other Promotional Tools. Personal Selling Process and Approaches. Evaluating, Motivating and Controlling Sales Force Effort.
Unit-IV: Sales Promotion and Support Media
Sales Promotion - Objectives, Consumer and Trade Oriented Sales Promotion. Developing and Operating Sales Promotion for Consumers & Trade: Sales Promotion Tools: Off - Shelf Offers, Price Promotions, Premium Promotions, Prize Promotions. Coordinating Sales Promotions and Advertisement.
Support Media – Elements of Support Media and Their Role.
direct Marketing, the Internet & Interactive Marketing, Publicity and Public Relations. Monitoring, Evaluating & Controlling Promotion Programme.
Unit-V: Distribution Management
Role and Functions of Channels of Distribution. Distribution Systems. Distribution Cost, Control and Customer Service. Channel Design, and Selection of Channels, Selecting Suitable Channel Partners. Motivation and Control of Channel Members. Distribution of Services, Market Logistics & Supply Chain Management.
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