Retail MarketingSOLVED NOTES EBOOK CHAPTERWISE

Retail Marketing SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Retail Marketing  SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

1. DOWNLOAD EBOOK WITH NOTES CHAPER WISE

 PREVIEW OF CHAPTERS SYLLABUS

Retail Marketing

Unit – I
An overview of Retailing - Types of stores - Product Retailing vs. Service Retailing - Non store Retailing - Retail strategy - Achieving competitive advantage and positioning Retailing environment - Legal, Social, Economic, Technological, issues - Trends in the Indian Retailing Industry.
Unit - II
Retail store location and layout - Country/Region analysis - Trade area analysis - Site evaluation and selection - Store design and layout - Comprehensive store planning - Exterior design and layout - Interior
store design and layout - Interior design elements.
Unit - III
Planning merchandise needs and merchandise budgets - Methodsfor determining inventory evaluation - Assortment planning, buying and  vendor relations - Merchandise pricing - Price strategies - Psychological
pricing - Mark-up and markdown strategies.

Unit - IV
Communicating with the retail customer - Retail promotion mixAdvertising - Sales promotion - Publicity - Retail selling process - Retail database- In-store customer service.
Unit - V
Globalization and changing retail formats – Online retailing - International Retailing – Opportunities and Challenges - Market entry formulas - New customized formats (customized stores, portable stores,
merchandise depots, retail theater, service malls, customer-made stores, interactive kiosk ‘shopping arcades’)