Retail Branding and Strategy SOLVED NOTES EBOOK CHAPTERWISE
Retail Branding and Strategy SOLVED NOTES EBOOK CHAPTERWISE
Product Details: Retail Branding and Strategy SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 250+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
Retail Branding and Strategy
Unit – I
Brand – Meaning – Definition – Role of Brand – Brand Positioning & Personality of a Brand
Unit – II
Consumer’s concept of ‘Self-Image’- Brand Proposition – Brand Name & Brand Awareness
Unit – III
Managing Brand Portfolio – Contemporary view of the role of Brand Management – Various issues related to Brand Management – Process involve in Building & Managing Brand in retail management
Unit – IV
Approaches to strategic Management – Approaches to Strategic Anaslysis of the retailing environment – Approaches to the analysis of resources – Competence and Strategic capability – Application of technique
such as Value Chain Analysis & Bench Marking
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2. Detail chapter wise quality notes
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