Global Marketing SOLVED NOTES EBOOK CHAPTERWISE
Global Competitiveness and Retailing SOLVED NOTES EBOOK CHAPTERWISE
Product Details: Global Competitiveness and Retailing SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 250+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
Global Marketing
Unit - I
The international marketing environment - Political and legal systems - Multilateral and Geographical Groupings - Culture and Business Customs - Economic and Financial dimensions.
Unit - II
Understanding the global consumer market - Scope and challenges of international marketing - Assessing international market opportunities - Marketing Research.
Unit - III
International marketing management - Planning and organization - Market entry strategies - Export, joint ventures and direct investments.
Unit – IV
Global product management - standardization vs. differentiation - Product planning and development - Marketing industrial products and services globally - Pricing for international markets.
Unit – V
Global logistics management - International distribution systems - Global advertising and promotional strategies - Sales management - Developing marketing strategies and programs for international markets.
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