Global Competitiveness and Retailing SOLVED NOTES EBOOK CHAPTERWISE

Global Competitiveness and Retailing SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Global Competitiveness and Retailing     SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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 PREVIEW OF CHAPTERS SYLLABUS

Global Competitiveness and Retailing

Unit - I
Global Competitiveness: An overview – concept of competitiveness: sources of competiveness, Competitive Behavior, Strategies and Models, Challenges of Competition.
Unit - II
Framework for Assessing Competitiveness – Various Approaches: International and National Competitiveness Studies, Developing Competitiveness – Role of Quality and Productivity in Achieving World Class Competitiveness; Attaining Competitiveness through Integrative Process Management; Technology Management, R & D, Production and Operations Management, Management and Location Decision; Entry Mode and Competitiveness; Tax Policy and competitness.
Unit - III
Retailing and Marketing Competitiveness, Culture and Competitiveness, Role of Information in Building Competitiveness. Global Competitiveness of Indian Industry –Status; Cause of Un competitiveness; Strategic Alliances – Meaning and Nature, Types of strategic Alliances; International Alliances as Strategy for gaining competitiveness; Management of Strategic Alliances ; Strategic Alliances in Indian Context.
Unit - IV
International Retailing – Alternative conceptions of International retailing, definitions, interpretations and classification – trends in the internationalisation of retailing and evolution of International retailing – Motives for international retailing, the
changing nature of boundaries International – Where retailers interntionalise, assessing the potential of retail markets – Methods of International retailing, accessing retail markets, the form of entry, joint ventures, franchising, acquisition etc. Marketing planning for differing international and regional requirements – Why retailers internationalise.
Unit - V
Retail Structure – Enterprise Density – Market Concentration – Product Sector – Innovation Employment Structure – Merging Structure – Global Structure – Developing Markets – Stages in Development and Mergers – Organic Growth – Choice of Market Entry – Domestic Market – Retail Operations - Non Domestic Market – Retail Positioning and Brand Image – Measurement of Store Image – Open Ended Techniques – Attitude Scaling Techniques – Multi Attribute Model – Multi dimensional scaling – Conjoint analysis