Customer Relationship Management SOLVED NOTES EBOOK CHAPTERWISE

Consumer Behaviour SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Consumer Behaviour   SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   250+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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 PREVIEW OF CHAPTERS SYLLABUS

Consumer Behaviour

Unit - I
Consumer Behaviour and Marketing Action - An overview - Consumer involvement - Decision-making processes - Purchase Behaviour and Marketing Implications - Consumer Behaviour Models
Unit – II
Environmental influences on Consumer Behaviour - Cultural influences - Social class - Reference groups and family influences - Opinion leadership and the diffusion of innovations - Marketing implications of
the above influences.
Unit – III
Consumer buying behaviour - Marketing implications - Consumer perceptions – Learning and attitudes - Motivation and personality –Psychographics - Values and Lifestyles, Click-o-graphic.
Unit – IV
Strategic marketing applications - Market segmentation strategies - Positioning strategies for existing and new products, Re-positioning,Perceptual Mapping - Marketing communication - Store choice and
shopping behaviour - In-Store stimuli, store image and loyalty -Consumerism - Consumer rights and Marketers’ responsibilities.
Unit - V
The Global Consumer Behaviour and Online buying behaviour - Consumer buying habits and perceptions of emerging non-store choices - Research and applications of consumer responses to direct
marketing approaches - Issues of privacy and ethics.