PRODUCT & BRAND MANAGEMENT
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PRODUCT & BRAND MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: TELANGANA UNIVERSITY PRODUCT & BRAND MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other TELANGANA UNIVERSITY book solutions now mehta solutions brings top solutions for TELANGANA UNIVERSITY Forensic Finance REPORT book contains previous year solved papers plus faculty important questions and answers specially for TELANGANA UNIVERSITY .questions and answers are specially design specially for TELANGANA UNIVERSITY students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
PRODUCT & BRAND MANAGEMENT
UNIT-I
Indian Financial System-Financial Services-Meaning and concepts-scope and features-classification-growth and problems of financial services sector -Role of Financial Services in Economic Development.
UNIT: II
Banking Institutions: Commercial Banks: Concept and Evolution-Public and Private Sector Banks-Structure and NPAs- Capital Adequacy Norms- Risk Management Practices - Strategies of Commercial banks : Gap Analysis and Asset Liability Management (ALM), Systems.
UNIT: III
Non- Banking Financial Companies (NBFCs): Operational Policies and Performance-. Development Banking: Concept-Evolution- Functions and activities. Investment Banking: Concept-Functions and activities-Underwriting-Bankers to an Issue- Portfolio Managers-Challenges faced by Investment Bankers.
UNIT-IV
Insurance Companies: Structure and Investment Pattern of LIC, GIC and other Insurance Companies-Competition and Innovation- Role of IRDA- Challenges of Insurance Sector - Credit Rating: Objectives-Types-Rating Methodology-Credit Rating Agencies-SEBI guidelines. Factoring: meaning-types-functions - Factoring Vs. Forfaiting-Securitization- - Housing finance, Lease Financing Meaning-Features-Types-Merits and Demerits-Lease or Buy Decision Hire Purchasing: Concepts-Salient Features - Leasing Vs. Hire Purchasing.
UNIT V
Mutual Fund: concept, types, Growth of Mutual Funds and its Regulation- Venture Capital: Concept- emergence-features-stages of venture capital-present scenario-Private Equity
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