MMM 854: B2B MARKETING

                                                                                                                  MMM 854: B2B MARKETING  SOLVED PAPERS AND GUESS

Product Details:  MMM 854: B2B MARKETING

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

ABOUT THE BOOK

FROM THE PUBLISHER

If you find yourself getting fed up and frustrated with other SOLUTIONS book contains previous year solved papers plus faculty important questions and answers specially for MMM 854: B2B MARKETING .questions and answers are specially design specially for YOUR UNIVERSITY students .

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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

MMM 854: B2B MARKETING
UNIT-I: Introduction to B2B Marketing: Differences between business
marketing and consumer marketing, market structure, Environment of Business
Marketing.
UNIT-II: Organizational Buying and Buyer Behaviour: Organizational buyers’
decision process - A Stepwise Model and A Process Flow Model, influences
that shape the buying decision process.
UNIT-III: B2B Marketing Strategy: Strategy making and strategy management
process, tools for designing strategy – Managing Products for Business
Markets-Managing Services for Business Markets-Managing Business Market
channels The Growth-Share Matrix, Multifactor Portfolio Matrix, The Balanced
Scorecard.
UNIT-IV: B2B Marketing STP: Market Segmentation, basic framework of
segmentation, choosing target segments and positioning-Pricing strategies for
Business Markets.
UNIT-V: Business Marketing Communications- Advertsising and Sales
Promotion-Managing Personal selling process-Marketing performance
measurement