MANAGERIAL COMMUNICATION

FULLY SOLVED BOOK 

 

MANAGERIAL COMMUNICATION

 

Unit 1:
Introduction: Meaning & Definition, Role, Classification – Purpose of
communication – Communication Process – Characteristics of
successful communication – Importance of communication in
management – Communication structure in organization –
Communication in conflict resolution - Communication in crisis.
Communication and negotiation - Communication in a cross-cultural
setting
Unit 2:
Oral Communication: Meaning – Principles of successful oral
communication – Barriers to communication – Conversation control –
Reflection and Empathy: two sides of effective oral communication.19
Modes of Oral Communication - Listening as a Communication Skill,
Non-verbal communication
Unit 3:
Written Communication: Purpose of writing – Clarity in writing –
Principles of effective writing – Approaching the writing process
systematically: The 3X3 writing process for business communication:
Pre writing – Writing – Revising – Specific writing features – Coherence
– Electronic writing process.
Unit 4:
Business Letters and Reports: Introduction to business letters – Types
of Business Letters - Writing routine and persuasive letters – Positive
and Negative messages Writing Reports: Purpose, Kinds and Objectives
of reports – Organization & Preparing reports, short and long reports
Writing Proposals: Structure & preparation - Writing memos
Media Management: The press release – Press conference – Media
interviews
Group Communication: Meetings – Planning meetings – objectives –
participants – timing – venue of meetings.
Meeting Documentation: Notice, Agenda, and Resolution & Minutes
Unit 5:
Presentation skills: What is a presentation – Elements of presentation –
Designing & Delivering Business Presentations – Advanced Visual
Support for managers.
Case Methods of learning: Understanding the case method of learning.
Negotiation skills: What is negotiation – Nature and need for
negotiation – Factors affecting negotiation – Stages of negotiation
process – Negotiation strategies.
Unit 6:
Employment communication: Introduction – Composing Application
Messages - Writing CVs – Group discussions – Interview skills20
Impact of Technological Advancement on Business Communication
– Technology-enabled Communication-Communication networks–
Intranet–Internet–E-mails–SMS– teleconferencing – videoconferencing