Economics of Business Strategy SOLVED PAPERS AND GUESS

Product Details: Rohtak   UNIVERSITY Economics of Business Strategy

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

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Economics of Business Strategy

UNIT-I
Theory of the Firm: Its rationale, Objectives, Boundary, Change in boundary (Mergers and acquisitions), Resource Based view of Firm, Firm as the source of Profit, Vertical Integration and Conglomerate diversification,
Internationalization.
UNIT-II
Architecture: Internal and external architecture, designing and management of architecture, Evaluation of performance, corporate Governance, Reputation, Knowledge, Rent Generation and Management.
UNIT-III
Competitive Sustainability: Origin of Competitive Advantage, Creative Destruction, Innovation, Growth, Changing Product Portfolio, entrepreneurship etc.
UNIT-IV
Public Policy: Regulation and Privatization, Competition law, Competition Commission of India