GLOBAL MARKETING MANAGEMENT

 Part One:

1. All the ethnocentric orientations are collectively called______________

2. Which of the following comes under benefits of Global marketing?

3. Endurance

4. Sales Promotion

5. Diversification

6. All of the above

7. The Polycentric orientation is the opposite of ethnocentrism. (T/F)

8. NAFTA stands for____________

9. ______________refers to the ability of the product and the company from that of the competitors

10. Positioning

11. Differentiation

12. Customer value

13. None

14. CAT stands for _______________

15. Cave dwellers are______________

16. LIFO stands for life in fire option.(T/F)

Part Two:

1. What are the implications of tariffs in the Global Marketing?

2. Write a short note on “Diffusion Theory”.

3. Discuss the concept of competitive marketing strategies.

4. Discuss the importance of marketing mix.

Case let 1

1. What are the indicators of global competitiveness? Discuss the new tools to determine global competitiveness.

Case let 2

1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO, agreements on international business?

1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or some other segmentation basis discuss.

2. Distinguish between direct and indirect selling channels. What are the advantages and disadvantages of each?

1. Starbursts are _______________

2. _____________is an advantage over competitors gained by offering consumers greater value