BBA-106 RETAIL MANAGEMENT
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BBA-106 RETAIL MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: BBA-106 RETAIL MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other JNU University book solutions now mehta solutions brings top solutions for JNU University BBA-106 RETAIL MANAGEMENT book contains previous year solved papers plus faculty important questions and answers specially for JNU University .questions and answers are specially design specially for JNU University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
RETAIL MANAGEMENTObjective : To make students capable enough to understand the management and operational
aspects pertaining to event management.
Module I : Event Management : Concept, Importance and Advantages, Type of events-
Cultural, festivals, religious, business etc, Qualities of Event managers.
Module II : Conceptualizing the event : Introduction, Stakeholders in events, the host
organization, The host community, Sponsors.
Module III: Perspectives on events : Introduction, The government perspective, The corporate
perspective, The community perspective.
Module IV : Sponsorship : Concept benefits and approaching sponsors, event management services.
Module V : Event Planning : Concept and Design- purpose of an event, Analysis of need ofaudience,
Module VI: Process ofevent planning. Event Planning Tips : - 5 W’sof event planning & and
1 H, Venue selection and Contracting Event Venue.
Module VII : Event Analysis : Market Research, Market Analysis, Competitors Analysis in
Event Planning. SWOT Analysis in Event Planning. Project planning and development
Module VIII : Event Marketing : Introduction, Steps involved in creating a promotional campaign.
Module XI: Event promotion : advertising and public relation, formulation of event marketing
budget and budget plan. Identifying funding resources,
Module X : Incentives to attract the sponsors : Tactics and methods of successful event
marketing. Evaluation of marketing efforts.
Module XI: Meeting and Exhibitions : Introduction, Trade shows and exhibitions, principal
purpose, types of shows, benefits,
Module XII : Major participants : organization and membership, evaluation of attendees.
Convention/ exhibition facilities; Benefits of conventions facilities.
Module XIII : Event impacts and legacies : Introduction, Balancing the impacts of events,
Economic impacts and the role of government, Economic impact studies, Community
perceptions of event impacts, Cost-benefit analysis, Monitoring long-term impacts.
Module XIV : Sustainable development and events : Introduction, Forces influencing the
‘greening’ of events, The Events industry approach to sustainable events.
Module XV: Financial management and events : Introduction, Forecasting Finance and ROI,
The Budget, Control and financial ratios, Costing and estimating Financial reporting.
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