MBA 202 MARKETING MANAGEMENT
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MBA 202 MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: MBA 202 MARKETING MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Ignou University book solutions now mehta solutions brings top solutions for IGNOU University rewari MBA 202 MARKETING MANAGEMENT book contains previous year solved papers plus faculty important questions and answers specially for ignou University .questions and answers are specially design specially for ignou University REWARI students .
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MARKETING MANAGEMENT
Paper Code: MBA 202
External Marks: 80
Internal Marks: 20
Time: 3 Hr
Instructions for External Examiner: The question paper shall be divided in two sections. Section ‘A’ shall
comprise of eight short answer type questions from whole of the syllabus carrying two marks each, which shall be compulsory. Answer to each question should not exceed 50 words normally. Section ‘B’ shall comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions selecting one question from each unit. All questions will carry equal marks.
Unit-I
Nature and scope of marketing: Importance of marketing, Core marketing concepts, Company orientation towards market place, Marketing management tasks, Marketing strategies and plans, SWOT analysis, Marketing
environment, Competitive dynamics corporate orientation towards marketplace; building and delivering customer value and satisfaction; retaining customers; marketing environment; marketing research and information system .
Unit-II
Analysing consumer and business markets and buying behaviour; Customer value, satisfaction and loyalty,
Customer relationships, Life time value of customers, Customer databases, Buying decision process, Market
segments and targets, Product life cycle strategies, Brand positioning, Brand equity market segmentation,
positioning and targeting; tools of product differentiation; marketing strategies in the different stage of the product life cycle
Unit-III
New product development process; product mix and product line decisions; branding and packaging decisions;
pricing strategies and programmes; managing marketing channels; wholesaling and retailing
Unit-IV
Advertising and sales promotion; public relations; personal selling; evaluation and control of marketing effort; web marketing; green marketing; reasons for and benefits of going international; entry strategies in international
marketing
Case discussion is compulsory at the end of every unit
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