GLOBAL MARKETING
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Rs600
GLOBAL MARKETING SOLVED PAPERS AND GUESS
Product Details: Guru Jambheshwar University of Science & Technology Hisar GLOBAL MARKETING
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Guru Jambheshwar University of Science & Technology Hisar book solutions now mehta solutions brings top solutions for Guru Jambheshwar University of Science & Technology Hisar GLOBAL MARKETING contains previous year solved papers plus faculty important questions and answers specially for Guru Jambheshwar University of Science & Technology Hisar .questions and answers are specially design specially for Guru Jambheshwar University of Science & Technology Hisar students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
GLOBAL MARKETING
UNIT-I
Global Marketing- Introduction, Drivers towards globalization, global marketing objectives; initial modes of entry; process of international marketing. Culture and Global marketingcultures across countries, culture and negotiations.
UNIT –II
Country attractiveness- environmental research, entry evaluation procedure, country data sources, forecasting country sales and market share. Local Marketing- understanding local customers, local marketing in nature.
UNIT-III
Global segmental and positioning- global market segment, targeting segments, global product positioning. Global products- standardization versus adaptation. developing new global products, global brand management.
UNIT-IV
Global pricing- pricing policy and strategy, transfer pricing, counter trade. Global distributionlocal channels, wholesaling and retailing, global logistics, effects of Parallel distribution. Global Advertising and promotion- global advertising decision, elements of global advertising, Global sales promotion; E-commerce as a tool of global marketing.
