E-COMMERCE AND DIGITAL MARKETS
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E-COMMERCE AND DIGITAL MARKETS SOLVED PAPERS AND GUESS
Product Details: Guru Jambheshwar University of Science & Technology Hisar E-COMMERCE AND DIGITAL MARKETS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Guru Jambheshwar University of Science & Technology Hisar book solutions now mehta solutions brings top solutions for Guru Jambheshwar University of Science & Technology Hisar E-COMMERCE AND DIGITAL MARKETS contains previous year solved papers plus faculty important questions and answers specially for Guru Jambheshwar University of Science & Technology Hisar .questions and answers are specially design specially for Guru Jambheshwar University of Science & Technology Hisar students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
E-COMMERCE AND DIGITAL MARKETS
Unit –I
Introduction to E-commerce: Meaning, Scope, and Process of e-commerce; E-Commerce Framework; E-Commerce Business Models: Business to Business, Business to Consumer e-commerce, C2C, G2C, and various current e-commerce business models; Electronic Payment System: Types of e-payment system.
Unit-II
Internet Advertising: Models of internet advertising, Banner advertisements, Sponsoring Content, Screensavers and Push Broadcasting, Corporate Web Site. Securing the Business on Internet: Types of Threats, Security Issues in E-commerce, Policy, Site Security, Protecting the network, firewalls, security the Web services; Securing Network Transaction: Cryptology, Digital Signatures, e-mail security, Security Protocols for web commerce. Cyber Laws including Information Technology Act.
Unit-III
Electronic Data Interchange; Search Engines and Directory Services; E-Commerce: Influence on Supply Chain Management, Influence on Marketing. Online Shopping: Concept and Role of Confirmation, Perceived Risk, Website Quality, Perceived Ease of Use, Perceived Usefulness, Social Value and Perceived Enjoyment in Online Shopping using E-Commerce platform.
Unit-IV
Nine Pillars of Digital India, DigiLocker, Safe Banking tips, eSign-Online Electronic Signature Service, National Payment Corporation of India, An overview of concepts: e-wallets, UPI, USSP, USSD, NEFT,
RTGS, Mobile Banking
