Marketing of Information Products and Services

  Please note: All products sold on mbabooksindia.com  are brand new and 100% genuine

•  Case studies solved 
•  New addition fully solved
  
•  last 5 years solved papers with current year plus guess
  

.

 PH: 07011511310 , 09899296811 FOR ANY problem

 FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

MLC – 204 Marketing of Information Products and Services

Unit 1
- Emergence of Information Society and Knowledge Society and conceptualization of
Information as a Resource: as a commodity and Information economics, Economics
of Information; Growth of Information Industry and Implications on Library and
Information Services and Products. Trans border data flow: agencies in TBDF,
types of TBDF, barriers in BDF – access, linguistic, legal, economic and cultural
(Information Consolidators, Aggregators, and Consortia etc.) 
Unit 2
- Marketing concepts; - Corporate Mission; Marketing Strategies. Concept of
Marketing in Non-profit Organizations
- Portfolio Management BCG Matrix Model; Product Market Matrix; Product Life
Cycle, Pricing Information. 
Unit 3
- Marketing Mix; Kotler’s Four P’s; McCarthy’s Four P’s. Packing, Branding and
Advertising 
Unit 4
- Marketing Plan & Research: Corporate Identity, Marketing plans: Marketing
Research. Market Segmentation and Targeting; Geographic and Demographic
Segmentation; Behavioral and Psychographics Segmentation; User Behavior and
Adoption. Costing and Pricing of Information products and service – objectives and
Importance. Influencing factors inpricing. Techniques of pricing
- Marketing Information Products & Services. .