SERVICES MARKETING
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Gitam university mba SERVICES MARKETING SOLVED PAPERS AND GUESS
Product Details: Gitam university SERVICES MARKETING SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Gitam University book solutions now mehta solutions brings top solutions for Gitam university mba SERVICES MARKETING SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Gitam University .questions and answers are specially design specially for Gitam University students .
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- Case studies solved
- New addition fully solved
- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
SERVICES MARKETING
UNIT-I: Meaning of services, Service, Role of service sector in Indian Economy, Difference between goods and services, Consumer behavior in services-, Customer expectation and perception of the service.
UNIT-II: Service Strategy, Market segmentation, GAPS model of service quality, Demand Management in services.
UNIT–III: Service development and design-Service Product .Customer value hierarchy, new service development process evidence in services. Delivering services through intermediaries Distribution channel in services
UNIT-IV: External Marketing, Service quality management- SERVQUAL. Pricing in services.
UNIT-V: Service Process -Service blueprint, Role of physical evidence, Internal Marketing .
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