DIGITAL MARKETING
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Gitam university mba DIGITAL MARKETING SOLVED PAPERS AND GUESS
Product Details: Gitam university DIGITAL MARKETING SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other Gitam University book solutions now mehta solutions brings top solutions for Gitam university mba DIGITAL MARKETING SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Gitam University .questions and answers are specially design specially for Gitam University students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
DIGITAL MARKETING
UNIT-I: Introduction Digital revolution in marketing - technology behind digital marketing – understanding digital customer – Digital marketing for startups
UNIT-II: Internet marketing Micro and macro environments of internet – Internet marketing strategy – the internet and marketing mix – relationship marketing using internet – interactive marketing communications – maintaining and monitoring online presence – B2C & B2B internet marketing.
UNIT-III: Email and Mobile marketing Email strategy and planning – advantages and challenges of email marketing. Mobile marketing: the role of mobile in personal communication – mobile messaging channels – mobile commerce – mobile for online marketing – augmented reality – mobile analytics. Lab: Open source tools for email marketing
UNIT-IV: Strategy & Implementation Market research: Online research strategies – cost and tools – digital data sources - content marketing strategy- design strategies – search engine optimization – The building blocks of marketing strategy – crafting marketing strategy. Lab:Web analytics
UNIT-V: Social media channels Social networking – location and social media – tracking social media campaigns- Social media strategy: business challenges – opportUNITies and threats – online branding.
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