ADVERTISING AND BRAND MANAGEMENT
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Gitam university mba ADVERTISING AND BRAND MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: Gitam university ADVERTISING AND BRAND MANAGEMENT SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Gitam University book solutions now mehta solutions brings top solutions for Gitam university mba ADVERTISING AND BRAND MANAGEMENT
SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Gitam University .questions and answers are specially design specially for Gitam University students .
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- Case studies solved
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- last 5 years solved papers with current year plus guess
FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
ADVERTISING AND BRAND MANAGEMENT
UNIT-I: Introduction to Advertising: Objectives, Advertising Agencies, advertising budgets, emerging trends in Advertising.
UNIT-II: Advertising Creativity: Importance of creativity, the creativity process, Creativity Implementation and Evaluation: Advertising appeals - Executionstyles, Creative tactics: print and electronic media.
UNIT-III: Media Planning and Strategy: Media plan, establishing Media objectives, Developing and Implementing Media strategies : The Media Mix, Target Market Coverage, Geographic Coverage, Scheduling, Reach and
Frequency,Evaluation of Media: Broadcast, Print and Support Media.
UNIT-IV: Introduction to Branding :Definition-significance-Need for Marketing Communication in Branding-Communication options: Personal selling, Sales Promotion, Event and Campaign marketing, publicity and Public Relations
UNIT-V: Brand Management: Managing a Brand, PLC of a Brand, Brand equity, Branding strategy, Brand positioning
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