RURAL MARKETING SOLVED NOTES EBOOK CHAPTERWISE
RURAL MARKETING SOLVED NOTES EBOOK CHAPTERWISE
Product Details: SERVICES MARKETING SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 220+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
RURAL MARKETING
Description
1. A Conceptual Framework, Nature & Characteristics of Rural Market. Challenges & Opportunities, An Overview of Indian Rural Market
2. Rural Marketing Model, Rural Marketing Environment
3. Rural Consumer Behaviour, Characteristics of Rural Consumer, Consumer Behaviour Roles, Factors influencing Purchase of Products in Rural Market
4. Rural Marketing Research, Process of Research in Rural Markets, Sources and Methods of Data Collection, Data Collection Approaches in Rural Markets
5. Segmenting, Targeting and Positioning, Conditions for Effective Market Segmentation, Approaches for Segmenting the Rural Market, Rural Market Segmentation Tools
6. Product & Pricing Strategies for Rural Markets
7. Promotion & Distribution Strategies for Rural Markets
8. Principles of Innovation for Rural Market, Need for Innovation in Rural Market, Role of Government & NGOs in Rural Marketing
9. Rural and Urban Markets: A Comparative Analysis, Parameters Differentiating Urban & Rural Markets, Similarities and Differences in Consumer Behaviour in Rural & Urban Markets
10. Marketing of Agricultural Produce and Inputs, Regulated markets, Cooperative Marketing & Processing Societies, Corporate Sector in Agri-Business : Cultivation, Processing & Retailing, Rural Marketing of FMCGs, Durables & Financial Services
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