Sales and Promotions Management SOLVED NOTES EBOOK CHAPTERWISE

Sales and Promotions Management SOLVED NOTES  EBOOK CHAPTERWISE

Product Details: Sales and Promotions Management  SOLVED NOTES  EBOOK CHAPTERWISE  

Format: EBOOK  DOWNLOAD IN FEW HOURS

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Edition Description: 2018-19

Pages   :   220+

RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS

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 PREVIEW OF CHAPTERS SYLLABUS

Sales and Promotions Management

Description
1. Sales management and control, Buyer seller dyads, Diversity of personal selling situations, AIDAS theory of selling, Selling process.
2. Recruiting and Selecting sales personnel, Executing and evaluating sales training program.
3. Motivating and compensating sales personnel
4. Sales meetings and sales contests, The sales budget
5. Types of sales quota and Quota setting procedure, Sales territory concept, Reasons and Procedures for setting
up and revising sales territories, Assignment of sales personnel to territories and routing and scheduling of sales personnel.
6. Integrated Marketing Communication, Advertising Strategy: Fundamentals of an advertising campaign, Finding the Big Idea, Creative execution in advertising
7. Sales promotion: Types of sales promotions, budget allocation, designing sales promotion program.
8. Direct marketing, Public relations, Publicity and Corporate Advertising.
9. The Print Media, The Broadcast Media, Out of home media, Steps involved in media planning
10. DAGMAR approach to setting objectives and measuring advertising effectiveness