International Marketing Management Accounting SOLVED NOTES EBOOK CHAPTERWISE
International Marketing Management SOLVED NOTES EBOOK CHAPTERWISE
Product Details: International Marketing Management SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 200+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
International Marketing Management
UNIT I
International marketing management - National & International marketing - Barriers inInternational Marketing Management - 5 P`s in International Marketing.
UNIT II
Managing Marketing-Defining Customer Value and Satisfaction-Retaining customer value
and Satisfaction - Implementing Total quality marketing-Competitive Marketing strategies.
UNIT III
Marketing Mix - Product Mix - Product strategies and product planning-Branding and
Packaging Decisions-Pricing strategies-Promotional Strategies. Distribution - Distribution
strategies.
UNIT IV
Globalization and Global Competitiveness: Meaning - stages - Foreign market entry strategies - Pros and Cons of Globalization - Social Issues - Indicators of competitiveness- Competitive Advantage of Nations - Technology and Global competitiveness.
UNIT V
Information Technology: New Information Technologies - Business Process Reengineering (BPR) - E-Business; Future of International Business
1. Pdf book chapter wise
2. Detail chapter wise quality notes
3. Ready to print
4. Download in few hrs or 24 hrs
5. Huge selling
