Global Marketing Management SOLVED NOTES EBOOK CHAPTERWISE
Global Marketing Management SOLVED NOTES EBOOK CHAPTERWISE
Product Details: Global Marketing Management SOLVED NOTES EBOOK CHAPTERWISE
Format: EBOOK DOWNLOAD IN FEW HOURS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Edition Description: 2018-19
Pages : 250+
RATING OF EBOOK: EXCELLENT DOWNLOAD IN FEW HOURS
- DOWNLOAD EBOOK WITH NOTES CHAPER WISE
PREVIEW OF CHAPTERS SYLLABUS
Global Marketing Management
Unit – I
Introduction to International Marketing - Nature and significance; Complexities in international marketing; Transition from domestic to transnational marketing; International market orientation- EPRG
framework; International market entry strategies – market segmentation
– Global market entry strategies
Unit – II
International Marketing Environment - Internal environment; External environment- geographical, demographic, economic, socio-cultural, political and legal environment; Impact of environment on international marketing decisions.
Unit – III
Product Decisions - Product planning for global markets; Standardisation vs Product adaptation; New product development;Management of international brands; Packaging and labeling; Provision
of sales related services.
Unit – IV
Pricing Decisions - Environmental influences on pricing decisions; International pricing policies and strategies. Promotion Decisions: Complexities and issues; International advertising, personal selling, sales
promotion and public relations.
Unit – V
Distribution Channels and Logistics - Functional and types of channels; Channel selection decisions; Selection of foreign distributors/agents and managing relations with them; International logistics decisions.
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