Retail Management
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Retail Management SOLVED PAPERS AND GUESS
Product Details: Bharathiar University Retail Management SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Bharathiar University book solutions now mehta solutions brings top solutions for Bharathiar University Retail Management book contains previous year solved papers plus faculty important questions and answers specially for Bharathiar University .questions and answers are specially design specially for Bharathiar University students .
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- Case studies solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
RETAIL MANAGEMENT
Unit-IRetailing – An Introduction: Definition, Functions, Importance, Types of Retailing – Store and Non-store; Retailing in India – Current Scenario, Retailing from International Perspectives; Consumer buying decision process – Influencing Factors, Consumer Shopping Behavior.
Unit-II
Retail Planning – Purpose, Method, Structure and Monitoring the Plan; Retail Brand Management – Positioning, Personality, Types of Brand, Brand and Life Cycle; Merchandise Management – Meaning, Methods, Assortment and Inventory; Purchase Negotiation, Supply Channel and Relationship, SCM Principles, and Retail Logistics.
Unit-III
Retail Location Decision – Trading Area Analysis, Types of Location Site Evaluation; Store Design Layout and Space Management, Visual Merchandising and Displays; Retail Pricing - Approaches, Influencing Factors, Price Sensitivity, and Mark down Policy.
Unit-IV
Retail Promotion – Setting Objectives, Role of Advertising, Sales Promotion, Personal Selling Public Relations and Relationship Marketing in Retailing; Human Resource Issues and Considerations; Customer Service Management. Unit-V
Impact of Information Technology in Retailing – Integrated Systems and Networking EDI, Bar Coding, Customer Database Management. Electronic retailing – Role of Web, Online Retailing, Factors to be considered in having a Website, Limitations of Web and Future Trends; Consumerism and Ethics in Retailing – Social and Green Issues; Retail Audit.
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