BUSINESS RESEARCH METHODS
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Alagappa university mba BUSINESS RESEARCH METHODS SOLVED PAPERS AND GUESS
Product Details: Alagappa university mba BUSINESS RESEARCH METHODS SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
I YEAR – II SEMESTER
COURSE CODE: 7MBA2C5
CORE COURSE–IX–BUSINESS RESEARCH METHODS
Unit I
Introduction to Business Research –Research Process – Research problem identification/Formulation – its Approaches.
Unit II
Research Design – Types of Research Design – Research Design for data acquisition (measurement scales) – Sample Design – Sampling Process – Sampling Methods – Determination of Sample size.
Unit III
Data Collection Methods – Primary and Secondary Data – Primary Data Collection Methods Questionnaire, Observation and Experimentation. Sources of secondary data – Tabulation.
Unit IV
Measures of Central Tendencies – Measures of Dispersion – Simple correlation and Regression. Chi-Square Test. Analysis of Variance. (Simple problems only)
Unit V
Presenting Insights and Findings – Style and Composition of the report – Format of reporting – Types of reports.
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