AIRLINE MARKETING AND AVIATION SAFETY MANAGEMENT

FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

UNIT I
Maintenance: Marketing Strategy: PESTE analysis: political factors – Economic factors – Social factors –
Technological factors – Environmental factors – Introduction of Airline Business and Marketing Strategies – Porters
Five Forces and their Application to the Airline Industry – Strategic Families – Differentiation Aairlines – The
Future – Focus Strategies – Airline Business and Marketing strategies – Common Mistakes
UNIT II
Promotion Marketing – Fundamentals of Relationship Marketing – Components of a Relationship Marketing
Strategy – Frequent Flyer Programmers – The Anatomy of a Sale – Sales Planning – Marketing Communication
Techniques – Airline Advertising – Selling in the Air Freight Market – Glossary of Aviation Terms and Marketing
Terms
UNIT III
Introduction – Sources of Financial Benefits – Labour Cost Reduction – Cost Reduction in Sourcing – Marking
Financial Benefits come True – Airline Views or Financial Benefits – Traffic Increase – Revenue Enhancement –
Cost Reduction – Profit Improvement – The problem of local rationales
UNIT IV
Major Accident Analysis & Managing Human Errors – Identifying Root Causes of Human Errors – Human Reliability
Assessment – Safety Cultures in Airlines – Threat and Error Management (TEM) – Mid – Air Collisions – Runway
Incursions – Weather Factors – Human Factors and Mechanical Failures
UNIT V
Nature of Accidents, Major Issues: A Contemporary Assesment Causes of Accidents – Major Aviation Disasters:
Case Studies – Statistics of Aviation Disasters – Investigation, Analysis and Reporting Psychological Aspects and
Training – Bird Strike: Airport Operators' responsibilities – Airside Discipline – Maintenance of Airport and Aircraft