Integrated marketing communications
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Integrated marketing communications SOLVED PAPERS AND GUESS
Product Details: anna universityIntegrated marketing communications SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other anna university book solutions now mehta solutions brings top solutions for anna universityIntegrated marketing communications BOOK contains previous year solved papers plus faculty important questions and answers specially for anna university .questions and answers are specially design specially for anna university students .
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DBA 7001 Integrated marketing communications
UNIT I INTRODUCTION TO ADVERTISEMENT -Concept and definition of advertisement
– Social, Economic and Legal Implications of advertisements – setting advertisement
objectives – Ad. Agencies – Selection and remuneration – Advertisement campaigns.
UNIT II ADVERTISEMENT MEDIA - Media plan – Type and choice criteria – Reach and
frequency of advertisements – Cost of advertisements - related to sales – Media strategy
and scheduling.
UNIT III DESIGN AND EXECUTION OF ADVERTISEMENTS - Message development –
Different types of advertisements – Layout – Design appeal – Copy structure –
Advertisement production – Print – Radio. T.V. and Web advertisements – Media
Research – Concept Testing– Measuring impact of advertisements.
UNIT IV INTRODUCTION TO SALES PROMOTION - Scope and role of sale promotion –
Definition – Objectives of sales promotion - sales promotion techniques – Trade
oriented and consumer oriented.
UNIT V SALES PROMOTION CAMPAIGN - Sales promotion – Requirement identification –
Designing of sales promotion campaign – Involvement of salesmen and dealers – Out
sourcing sales promotion national and international promotion strategies – Integrated
promotion – Coordination within the various promotion techniques – Online sales
promotions
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