QAM202 Research Methodology
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Amity university QAM202 Research Methodology SOLVED PAPERS AND GUESS
Product Details: Amity university bba QAM202 Research Methodology
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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Course Contents/Syllabus:
Weightage (%)
Module I : Nature and Scope of Research Methodology 20
Types of research: Exploratory, Conclusive (Descriptive and Causal), Research process and
steps in conducting research; Approaches of research: deductive, Inductive, qualitative and
quantitative; Planning a research project: Problem identification and formulation. Research
Design: Exploratory, Descriptive and Experimental.
Module II : Research Methods and Data Collection Technique 20
Research modelling: Types, and Stages; Data collection methods: Survey, Observation and
Questionnaire ; Questionnaire Design: Steps in constructing a questionnaire, Types of
questions, Attitude measurement ; Scaling techniques: Ratio, interval, ordinal and nominal ;
Sampling Plan: Sampling frame, sample selection methods- Probability and non- probability,
sample size; Sampling and non-sampling errors; Editing, tabulating and validating of data.
Module III : Data Analyses Techniques 30
Descriptive statistics, Review of hypothesis testing procedures:
Parametric tests (z-test, t-test, and F-test) and Non-parametric test(Chi-square test, One-way and
two-way ANOVA)
Associative and Predictive analysis: Correlation and Regression- bivariate and multivariate
Multivariate Techniques: Multi-Dimensional scaling, Data reduction (Factor analysis) and
cluster analysis
Data Analysis: Introduction to statistical software SPSS 21.0
Module IV : Field Project and Report Writing 30
Pre-Writing considerations, Research report components, Common Problems encountered when
preparing the Research Report. Presenting research report.
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