MKTG102 Principles of Marketing
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Amity university MKTG102 Principles of Marketing SOLVED PAPERS AND GUESS
Product Details: Amity university bba MKTG102 Principles of Marketing
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
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FROM THE PUBLISHER
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Contents/Syllabus:
Weightage (%)
Module I : Overview of Business Environment 20
Meaning and types of business environment, Internal and external environment, Micro and macro environment, Factors
(Cultural, social, Political economic legal, demographic and technological) effecting business environment.
Module II : Indian Industrial environment 20
Industrial policy up to 1991, New industrial policy, Liberalisation, Privatisation and Globalization process in India,
Disinvestment, Industrial sickness, MRTP act 1969, Competition law2002, Foreign Exchange Regulation Act and
Foreign Exchange Management Act (FERA and FEMA).
Module III Financial Environment 15
Indian money and capital markets: meaning, functions and constituents, Stock exchange- importance and functions,
SEBI, Capital market reforms and development, Industrial financial institutions (IDBI, SIDBI, ICICI, IFCI etc.).
Module IV Labour Environment 15
Labour legislation in India, Social security benefits, Industrial disputes- causes and preventive measures, Settlement of
disputes, International Labour Organisation (ILO), Trade union- meaning and functions, Trade Union Act.
Module V: Economic Planning and Development 15
Planning in India- needs and objectives, five year plans, planning commission, 11th five year plan, Green and white
revolution- achievements and failures, Second green revolution, foreign trade policy 2009, Export processing zones,
Export oriented units, Special economic zones (EPZ’s, EOU’s, SEZ’s) and trading houses in India.
Module VI: Global Environment 15
Bretton woods system, features of Uruguay round of negotiations, GATT/ WTO- role, functions and ministerial
conferences, IMF, World Bank (International Bank for Reconstruction and Development), Regional economic
cooperation institutions, SAARC, EU, NAFTA and ASEAN.
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