MARKETING MANAGEMENT
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MARKETING MANAGEMENT SOLVED PAPERS AND GUESS
Product Details: TELANGANA UNIVERSITY MARKETING MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other TELANGANA UNIVERSITY book solutions now mehta solutions brings top solutions for TELANGANA UNIVERSITY MARKETING MANAGEMENT contains previous year solved papers plus faculty important questions and answers specially for TELANGANA UNIVERSITY .questions and answers are specially design specially for TELANGANA UNIVERSITY students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
MARKETING MANAGEMENT
UNIT-I
Basics-Marketing, Market - Needs wants- Customer Satisfaction- Customer Delight-Marketing Mix Marketing Environment - Company's Micro and Macro Environment.
UNIT-II
Market Segmentation-Levels and Bases for Segmentation, Segmenting Consumer Markets- Business Markets- International Markets- Market Targeting - Evaluating Market Segments-Selecting Market Segments-Differentiation- Product Positioning-Positioning Strategies- Demand Measurement and Sales Forecasting Methods- Estimating Current and Future Demand.
UNIT-III
Marketing Programme and planning-Decisions Involved in Product- Branding-Packaging-Product Line and Product Mix Decisions. New Product development, Product Life Cycle- Pricing- Strategies-marketing planning-Contents of Marketing Plan - Developing Marketing Plan for variety of goods and services.
UNIT-IV
Distribution and Integrated Marketing Communication-Designing and managing distribution channels; Multi channel marketing- Direct marketing and E-commerce. Designing and Managing, Integrated Marketing Communications; Advertising- Publicity- Personal Selling- Sale Promotions.
UNIT - V
Marketing Research: - Introduction- Objectives- Marketing Research Process- Application of Marketing Research-Research proposal.
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