B2B MARKETING
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Gitam university mba B2B MARKETING SOLVED PAPERS AND GUESS
Product Details: Gitam university B2B MARKETING SOLVED PAPERS AND GUESS
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2018-19
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Gitam University book solutions now mehta solutions brings top solutions for Gitam university mba B2B MARKETING SOLVED PAPERS AND GUESS book contains previous year solved papers plus faculty important questions and answers specially for Gitam University .questions and answers are specially design specially for Gitam University students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
B2B MARKETING
UNIT-I: Introduction to B2B Marketing: Differences between business marketing and consumer marketing, market structure, Environment of Business Marketing.
UNIT-II: Organizational Buying and Buyer Behaviour: Organizational buyers’ decision process - A Stepwise Model and A Process Flow Model, influences that shape the buying decision process.
UNIT-III: B2B Marketing Strategy: Strategy making and strategy management process, tools for designing strategy – Managing Products for Business Markets-Managing Services for Business Markets-Managing Business Market channels The Growth-Share Matrix, Multifactor Portfolio Matrix, The Balanced Scorecard.
UNIT-IV: B2B Marketing STP: Market Segmentation, basic framework of segmentation, choosing target segments and positioning-Pricing strategies for Business Markets.
UNIT-V: Business Marketing Communications- Advertsising and Sales Promotion-Managing Personal selling process-Marketing performance measurement.
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