OPERATIONS RESEARCH AND MANAGEMENT

STRATEGIC MANAGEMENT

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Product Code: MBAC 2005

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STRATEGIC MANAGEMENT SOLVED PAPERS AND GUESS

Product Details: PONDICHERRY university STRATEGIC MANAGEMENT SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2021-22

RATING OF BOOK: EXCELLENT

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If you find yourself getting fed up and frustrated with other PONDICHERRY university book solutions now mehta solutions brings top solutions for PONDICHERRY university STRATEGIC MANAGEMENT BOOK contains previous year solved papers plus faculty important questions and answers specially for PONDICHERRY university .questions and answers are specially design specially for PONDICHERRY university students .

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STRATEGIC MANAGEMENT

UNIT-I Concepts of Strategy - Levels at which strategy operates; Approaches to strategic decision making; Mission and purpose, objectives and goals; Strategic business unit (SBD); Functional level strategies

UNIT-II Environmental Analysis and Diagnosis - Environment and its components; Environment scanning and appraisal; Organizational appraisal; Strategic advantage analysis and diagnosis; SWOT analysis

UNIT-III Strategy Formulation and Choice - Modernization, Diversification Integration - Merger, take-over and joint strategies - Turnaround, Divestment and Liquidation strategies - Strategic choice - Industry, competitor and SWOT analysis - Factors affecting strategic choice; Generic competitive strategies - Cost leadership, Differentiation, Focus, Value chain analysis, Bench marking, Service blue printing

UNIT-IV Functional Strategies: Marketing, production/operations and R&D plans and polices- Personnel and financial plans and policies. UNIT-V Strategy Implementation - Inter - relationship between formulation and implementation - Issues in strategy implementation - Resource allocation - Strategy and Structure - Structural considerations - Organizational Design and change - Strategy Evaluation- Overview of strategic evaluation; strategic control; Techniques of strategic evaluation and control.

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