International Marketing Management
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International Marketing Management SOLVED PAPERS AND GUESS
Product Details: Bharathiar University International Marketing Management SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2021-22
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Bharathiar University book solutions now mehta solutions brings top solutions for Bharathiar University International Marketing Management book contains previous year solved papers plus faculty important questions and answers specially for Bharathiar University .questions and answers are specially design specially for Bharathiar University students .
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
INTERNATIONAL MARKETING MANAGEMENT
SYLLABUS
UNIT I
International marketing management - National & International marketing - Barriers in International Marketing Management - 5 P`s in International Marketing.
UNIT II
Managing Marketing-Defining Customer Value and Satisfaction-Retaining customer value and Satisfaction - Implementing Total quality marketing-Competitive Marketing strategies.
UNIT III
Marketing Mix - Product Mix - Product strategies and product planning-Branding and Packaging Decisions-Pricing strategies-Promotional Strategies. Distribution - Distribution strategies.
UNIT IV
Globalization and Global Competitiveness: Meaning - stages - Foreign market entry strategies - Pros and Cons of Globalization - Social Issues - Indicators of competitiveness - Competitive Advantage of Nations - Technology and Global competitiveness.
UNIT V
Information Technology: New Information Technologies - Business Process Reengineering (BPR) - E-Business; Future of International Business.
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