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Lovely-Professional-University-LPU :: MBA-GUEES-SERIES
DMGT510 Services marketing
Pages 200
Publisher India mba books
Product Type Books
Price 350
 

DMGT510 Services marketing  

 

Sr. No.

Topics

1.

Introduction to Services Marketing, Understanding Service Characteristics, Product versus Services, Classification of Services, Services Marketing Environment. 

2.

7Ps of Services Marketing Mix, Purchase Process for services. 

3.

Customer Expectations and Perceptions of Services through Marketing Research, CRM in services. 

4.

Service Quality issues and Models on Service Quality. 

5.

The Service Segmentation, Targeting, Positioning a Service in the marketplace, Understanding  Positioning Maps, Developing Service Blueprint. 

6.

Service Product & Operation, Understanding Employees and Customers Role in Service Delivery 

7.

Pricing of Services, Delivering Service through Intermediaries, distribution growth options,  Internationalization in distribution 

8.

Developing Integrated Communication Program, Designing Services cape 

9.

Competitive Marketing Strategy, Developing Service Recovery Strategies, Managing Demand, Supply  and Productivity, Managing waiting Lines,

 



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