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Lovely Professional University-LPU :: MBA GUEES SERIES
DMGT509 RURAL MARKETING
Pages 200
Publisher India mba books
Product Type Books
Price 350
 

DMGT509 RURAL MARKETING  

 

Sr. No.

Topics

1.

 Rural Marketing : A Conceptual Framework, Nature & Characteristics of Rural Market.  Challenges & Opportunities, An Overview of Indian Rural Market.  

2.

Rural Marketing Model, Rural Marketing Environment.

3.

Rural Consumer Behaviour, Characteristics of Rural consumer  Consumer Behaviour Roles, Factors influencing Purchase of Products in Rural Market.  

4.

Rural Marketing Research, Process of Research in Rural Markets, Sources and Methods of Data  Collection, Data Collection Approaches in Rural Markets.  

5.

Segmenting, targeting and Positioning, Conditions for Effective Market Segmentation, Approaches for  Segmenting the Rural Market, Rural Market Segmentation Tools.  

6.

Product & Pricing Strategies for Rural Markets.  

7.

Promotion & Distribution Strategies for Rural Markets.  

8.

Principles of Innovation for Rural Market, Need forInnovation in Rural Market, Role of Government &  NGOs in Rural Marketing.  

9.

Rural and Urban Markets: A Comparative Analysis, Parameters Differentiating Urban & Rural Markets,  Similarities and Differences in Consumer behaviour in Rural & Urban Markets.  

10.

Marketing of agricultural produce and inputs, regulated markets, cooperative marketing &  processing societies, Corporate Sector in Agri-Business : Cultivation, Processing & Retailing, Rural  Marketing of FMCGs, Durables & Financial Services

 

 



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