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AKASH ENGINEERING LTD - AEL
Akash Engineering Ltd. (AEL) had achieved sales of Rs. 3440 lakhs during the year 2004-05 against sales of Rs. 1209 lakhs previous year. The sales this year were highest ever achieved in the history of the company. Profit before interest, depreciation and taxes were Rs. 642 lakhs as against Rs. 81 lakhs during the year 2003-04, which showed a tremendous increase (8 times) in profitability of the company. Economic indicators were still positive in the coming year for the company.
COMPANY SNAPSHOT
AEL was established in the year 1963 at Dediyasan GIDC, Mehsana, Gujarat, India. The Golden Mills Limited – a flagship company of the prominent Indian Business Group had acquired the controlling interest of AEL since 1993. AEL, a mid-sized company, was one of the leading in manufacturing companies process equipments for Chemicals, Petrochemicals, Pharmaceuticals, Fertilizers, Drugs and allied industries. Attainment of the highest standard of quality and enhancement of customer satisfaction had been the corporate philosophy of the company. In line with corporate philosophy, the management reaffirmed its commitment for providing reliable quality products and services through understanding and fulfilling customer’s requirements, use of prime quality raw materials, defined process control at each stage of manufacturing, meeting national and international standards defined by customers, training and motivating employees, professional approach and implementation of international quality management system standards.AEL had been 7 producing Columns, Heat Echangers-Coolers-Chillers-Condensers, Pressure Vessels, Reactors, Deaerators, Economizers, Oxygen / Nitrogen Storage Tanks, Dished Ends, Centrifuges, Chlorine and other allied Gas Cylinders and Expansion Bellows. The product was highly of a technical nature and AEL was well-known in the market for its prompt response and good quality products. They had developed import substitute products like rocket buster and spherical pressure vessels. AEL was into direct marketing and customized services. It had served various industrial sectors and prominent buyers like ISRO, BARC, IOCL, Kochi Refineries, HPCL, BPCL, British Oxygen, Inox India, Kirloskar Pneumatic, Reliance Petro, IPCL, Ranbaxy, NTPC, HILL, Godrej, BHEL and J.K. Industries.
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QUESTIONS
1. If you were appointed as a CEO of AEL, Would you like to go for a separate design division?
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2. Critically evaluate the future plans of AEL.
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3. Do you think the target set by AEL was realistic? Comment.
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4. Comment on the management strategies adopted by AEL.
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Terms and Conditions
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