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AIMA :: Marketing Projects
Rural Telephony Business
Pages 45
Publisher INDIA MBA BOOKS
Product Type Projects in microsoft word file
Price 2000
 
Evaluation of the business potential and suggesting ways to enhance acquisition and revenue in Rural Telephony Business (RTB) of TTSL
PREFACE
The research provides an opportunity to a student to demonstrate application of his/her knowledge, skill and competencies required during the technical session. Research also helps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data.
The research is on the topic of .
Evaluation of the business potential and suggesting ways to enhance acquisition and revenue in Rural Telephony Business (RTB) of TTSL at ASHTA.
Although I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy.
 
EXECUTIVE SUMMARY
Objective
??Direct sales of RTB product.
??Team management (runner + feeder)
??Village mapping of TATA telecom network.
??Competitor analysis in village.
??Study of rural consumer behavior.
 
CONTENT
 
Chapter . I Company profile
??Core values
Chapter. II Introduction of
??Tata Tele Services Ltd.
??Tata Indicom
??USO
Chapter. III Introduction of RTB
??Product
??Price
??Place
??Promotion
Chapter. IV Training Program
??Team Management
??Network Mapping
??Consumer Behavior
Chapter. V SWOT Analysis
Chapter .VI Technical complaints & Suggestions.
Chapter .VII Bibliography


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