PROJECT PROFILE
Project Profile: -
“ Marketing Strategies Of Indiabulls”
Objectives Of study: -
Ø To Understand and analyse the marketing strategies of indiabulls.
Ø To understand and analyse online trading at indiabulls.
Ø To improv the format of DSR (Daily Sales Report)
Methodology Adopted: -
The methodology adopted for the present study was focus discussion, interview and close observation through in-house study. Since the project is based on action research it was necessary to build rapport to collect maximum information from the Client. Hence the research spent considerable time with the people who reside in nearby encompassing city. The main focus was to do with the assessing the satisfaction level of investors and explore the possibility of more sound arrangement of disseminating outlook information system.
Marketing Research: -
WHAT IS MARKETING RESEARCH ?
Marketing research is the function which likes the consumers, customers & public t the marketer through information which is used to identify & define marketing opportunities & problems, generate, refine & evaluate marketing action; monitor marketing performances & improve understanding of marketing as a process.
TYPES OF MARKETING RESEARCH
On the basis of fundamental objectives of the research, marketing research projects are classified into two branches:
Ø Exploratory Research
Ø Conclusive Research
EXPLORATORY RESEARCH:
It seeks to discover new relationships. All marketing research projects start with it. This is a preliminary phase & is absolutely essential in order to obtain a proper definition of problems at hand. The major emphasis is on the discovery of ideas & insight.
Exploratory research looks for hypothesis in well-established fields of study. Hypothesis usually comes from ideas developed in previous researches or are delivered from theory. Hypothesis is tentative answer to the question that serves as guide for most of the research projects.
CONCLUSIVE RESEARCH:
Conclusive research provides information that helps the executive so that he can make a rational decision. This study has done well while attempting to arrive at a more clear description of an apparent problem.
Data Collection
Primary data: - which is collected by new research called primary data.
q Personal Interview
q Close observation
q Survey conduction
q Group Discussion
Secondary data: - already existing data is called secondary data. I collected them by following method –
q Internet
q Books
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