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AIMA :: Marketing Projects
MARUTI SUZUKI SX4
Pages 50
Publisher INDIA MBA BOOKS
Product Type Projects in microsoft word file
Price 3000
 
MARUTI SUZUKI SX4
    TABLE OF CONTENT
 
 
SERIAL NO                         TOPIC
  
1.                                                   INTRODUCTION                                                  
 
2.                                                   PRODUCT INFORMATION
 
3.                                                   OBJECTIVE OF THE STUDY
 
4.                                                   METHODOLOGY                                                                                          
 
5.                                                   FINDING & OBSERVATIONS                                                                                                                                           
6.                                                   COMPARISIONS OF FINANCIAL STATEMENT            
     
      7.                                                    ANNEXURES                        
 
 
 
 
 
 
 
 
 
INTRODUCTION
Maruti Suzuki India Limited (MUL) was established in Feb 1981 through an Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake. It was entrusted the task of achieving the following:
  • Modernization of the Indian Automobile Industry.
  • Production of vehicles in large volumes
  • Production of fuel efficient vehicles.
Suzuki was an obvious choice because of its unparallel expertise in small cars.
The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.
The company went into production in a record time of 13 months and the first car was rolled out from Maruti Suzuki India Limited Gurgaon in December, 1983.
VISION STATEMENT
 
 
CORE VALUES
 
 
MARUTI SUZUKISX4
 
 

ABOUT THE PRODUCT (SX4)
 
 
 
 Maruti launches the premium SX4 Sedan 
Car market leader Maruti Udyog launched SX4 sedan, a bold, muscular and feature-packed car, powered by the global M-series engine and built on a brand new platform.
SX4 sedan is the second global car, after the Swift, from Suzuki Motor Corporation, the parent company of Maruti Udyog. SX4 Sedan is making its debut in India, before being launched in Europe and Japan.
Speaking at the launch Mr. Jagdish Khattar, Managing Director & CEO, Maruti Udyog, said “SX4 sedan is just the right car with which Maruti Udyog can reinforce its presence in the A3 segment and enhance its leadership”.
He added: “The large number of customers who bought our compact cars 4-5 years ago, and also Esteem and Baleno customers, will now choose the SX4 as the next upgrade option. Besides, people who like to own a Maruti Suzuki car, but were considering moving to competitors because we did not offer an A3 segment car of their choice, will now choose the SX4 sedan”.
The SX4 sedan is being launched soon after Maruti Udyog has completed its best year ever (2006-07) in terms of sales, financials, investment milestones and model launches.
All the company’s three new launches last year – WagonR Duo, Zen Estilo and Swift Diesel --- achieved record success.
 


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